A British chef’s move to the Midlands proves to be a smart, life-changing decision—and the story behind it is more than just relocation. But here’s where it gets controversial: what matters isn’t just a new kitchen, but a fresh sense of belonging that changes the game for a chef and his family.
From the moment Sam Moody and his wife Emily arrived in 2017, the Midlands welcomed them with open arms. Moody, who has earned Michelin-star acclaim and now runs Bramley restaurant in Abbeyleix, Co Laois, with Emily, describes the move as a calculated leap into adventure after tying the knot and seizing an opportunity to lead at Ballyfin Demesne.
Today, Moody is part of a region that’s rapidly expanding and youthful. With more than 320,000 residents, the Midlands is one of Ireland’s fastest-growing areas and, notably, its youngest, boasting a population where half are under 35.
“I love it here,” he says. “There’s the cliché about the people making the place, and it’s true—the community is genuinely welcoming.” He recalls that from day one, the Midlands treated them like locals, helping them feel part of the fabric of the area.
Originally from south London, Moody spent years moving through different corners of the UK before settling in Ireland. He notes that his time in England’s southwest fostered a strong sense of community, which helped him feel at home quickly in the Midlands.
Eight years on, life has shifted for the Moordys: they now have three children, and Moody left Ballyfin Demense to open Bramley. The setup provides room for commercial success and independence without being tethered to a single venue, allowing for a healthier work-life balance and fewer grueling hours.
The Midlands also offers a slower, more relaxed pace of life—an appealing change for Moody. That said, childcare remains a practical challenge, though the regional community tends to rally around such needs, making support more accessible.
Would he urge others to consider launching a business in the Midlands? Absolutely. He sees abundant opportunities amid ongoing momentum, highlighted by a steady stream of new restaurants and the region’s growing entrepreneurial climate.
Beyond its culinary scene, the Midlands is actively promoting living, working, and learning across Laois, Offaly, Longford, and Westmeath. This dynamic push is led by Midlands Ireland, an organization dedicated to regional development. A notable showcase in Athlone brings together local businesses, educators, communities, and innovators to share ideas and opportunities.
The event features Midlands-based companies such as Abbott Ireland, Ericsson, Mersus Technologies, and TAPiTAG, alongside on-site local enterprise offices that provide guidance on start-ups and existing business supports. Attendees can explore offerings from third-level institutions like Technological University of the Shannon, Athlone, and explore apprenticeship, upskilling, and reskilling options through the Midlands Education and Training Boards, ESB, ReSHAPE, and Midlands Skills.
A dedicated demo zone will host STEM officers and representatives from Microsoft, while panel discussions will tackle topics ranging from Just Transition and sustainable investment in the Midlands to expanding tourism, building business clusters, and fostering regenerative practices.
The showcase also shines a light on the region’s arts, heritage, and must-see attractions, underscoring why the Midlands hosts major events like Electric Picnic and the Ploughing Championships.
If you’re curious about a fresh start, this is a story that signals possibility—and a reminder that where you set down roots can redefine your career, your family, and your sense of belonging.
